Miway leads with value – introducing a two-year cashback reward
As economic pressures persist in the country, consumers seek more value when spending their hard-earned money – especially when it comes to longer-term, ongoing expenses like insurance.
Miway recently introduced Micashback, an innovative cashback reward that returns 10% of premiums to consumers after only two claim-free years.
According to Kavisha Parbhoo, Head of Strategy at Miway, this move reflects a shift in how financial value is perceived, with many South Africans prioritising rewards as monetary relief in a tough economic climate.
“Consumers want more than just insurance – they want financial value that makes a real difference in their lives,” says Parbhoo.
“With Micashback, we do that faster than anyone in the market. We believe that providing our customers with this simple but meaningful reward, will motivate them to adopt risk-mitigating practices like safe driving and routine home maintenance to help avoid unnecessary damage to their cars and homes.”
She says Miway’s approach responds to a growing demand for insurance products that offer more than just traditional coverage.
“By rewarding claim-free customers every two years, we make life easier and more affordable. It’s a win-win for everybody.”
Not restricted to just cars, Micashback applies to a broad range of Miway’s insurance products, including:
- Cars, motorbikes, trailers, and bicycles
- Homes and household contents
- Mobile phones and movable possessions
Although Micashback rewards customers for remaining claim-free, Parbhoo adds that Mihelp emergency services like flat tyre or locked keys support and Wedrive take-me-home services do not impact the Micashback bonus, so they can still benefit from essential support services without forfeiting their rewards.
With rising living costs, financial planning has become more important than ever.
Miway’s Micashback is designed to help customers get more from their insurance, turning it into an opportunity to get back some of what they put in.
“At Miway, we believe in making insurance simpler, more rewarding, and aligned with our customers’ lifestyles. Micashback is just one of the ways we’re delivering on that promise, to ensure our customers enjoy meaningful financial benefits,” concludes Parbhoo.
Click here to learn more about Micashback.
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