One of South Africa’s highest-rated car insurers is also among the most affordable
Pineapple holds one of the highest customer ratings among South African vehicle insurance providers on Google Reviews, with 4.8 stars from 20,255 reviews.
That’s the largest review base of any insurer at that score.
The company says its digital-first model is what allows it to offer some of the most affordable premiums in the category.
South Africa’s car insurance ratings on Google Reviews
Google Reviews offer a public, ongoing measure of how customers rate their experience with an insurer.
The table below shows the current ratings and review counts for eight of South Africa’s major vehicle insurers.
| Insurer | Google Rating | Reviews |
| Pineapple | 4.8 | 20,255 |
| Competitor 1 | 4.8 | 12,133 |
| Competitor 2 | 4.7 | 7,583 |
| Competitor 3 | 4.4 | 3,671 |
| Competitor 4 | 4.1 | 6,324 |
| Competitor 5 | 4.0 | 1,619 |
| Competitor 6 | 3.0 | 2,356 |
| Competitor 7 | 2.1 | 418 |
Ratings and review counts recorded from each insurer’s public Google Business profile in September 2026 and can change over time.
Pineapple shares the top score but edges out the competition with 8,122 more reviews.
It’s also the widest review-volume gap between any two insurers at the same rating.
Back in June 2024, MyBroadband recorded Pineapple’s rating at 4.6 from 3,922 reviews. The score has since risen while its review base has grown more than fivefold.
Why is Pineapple affordable?
Pineapple is built around a digital-first model: quotes, policy purchase, claims and vehicle pre-inspections can all be handled online, with phone support available for customers who prefer it.
The company says this leaner structure, compared with insurers that rely on large branch and call-centre networks, is what allows it to keep premiums low.
“Automating our processes has sped up response times for customers, and the efficiency lets us pass savings on through lower premiums,” said Pineapple CEO Marnus van Heerden.
What customers say about Pineapple
Reviewers most often mention speed, ease of use and helpful service.
Some flag delays with claims or difficulty reaching support. But this feedback appears across the industry’s highest-rated insurers, not just Pineapple.
Pineapple’s review base has grown from 3,922 in mid-2024 to more than 20,000 today.
This is the fastest growth among insurers at the top of the ratings table.
It’s a trajectory the company attributes to the same digital-first model it says keeps its premiums competitive.
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