Advertise to South Africa’s top automotive community
South Africa’s automotive professionals and enthusiasts know where to go for the latest industry news and feature articles: TopAuto.
The popular news website is read by over 2 million South Africans each month.
This audience is highly targeted, giving brands who advertise on TopAuto rare access to South African automotive decision-makers.
TopAuto readers trust our website, so when your products and services are placed next to our articles, you benefit from that trust.
Whether you represent a car brand, dealership, insurer, vehicle finance provider, tracking company, fleet specialist, or another type of automotive business, you should advertise on TopAuto.
Many of South Africa’s leading automotive brands already understand this, which is why they advertise on TopAuto, such as Tracker, Firestone, Pineapple, Volvo, Hippo, and Dialdirect.
The best way to reach car buyers
TopAuto offers several great ways to reach our audience with your marketing message.
Sponsored articles are incredibly popular. They build trust in your business by featuring alongside our editorial content, while giving you full control over your message.
Our team can write the article in our style on your behalf, or you can write the article and share it with us to publish.
TopAuto also offers display advertising, where we position your brand visuals in high-traffic locations on our website.
This keeps your business top-of-mind and builds brand recognition.
Review videos are another great option.
They are an effective way to highlight the key features and real-world benefits of your products and services in video form.
You can share your marketing goals with us, and our team will help you develop the perfect TopAuto marketing strategy.
We will then execute everything on your behalf, including:
- Writing your articles
- Designing your display ads
- Recording review videos
- Publishing everything to our website
- Sharing it on TopAuto’s social media pages
- Reporting back on the performance of your marketing campaign.
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