Naamsa’s latest new vehicle sales report has revealed which luxury car brands are favoured by local motorists.
The big three of the German auto-manufacturing world – Audi, BMW, and Mercedes-Benz – were the clear winners, with BMW and Mercedes boasting particularly impressive sales figures at over 1,000 new models each.
That puts their sales in the same ballpark as brands like Isuzu and Mahindra, whose models encompass LCVs as well as passenger vehicles, and are generally quite a bit cheaper.
SUVs appear to be the hot trend in South Africa’s luxury segment at the moment, as evidenced by the sales figures for individual models.
The most popular models from South Africa’s best-selling luxury brands are detailed below, along with the brand’s sales numbers for March 2022.
BMW – 1,094 units
The X3 was BMW’s most popular model in March, selling almost twice as many units as the 3 Series.
Sales of the 1 and 2 Series indicate noteworthy interest in the brand’s entry-level offerings, while BMW’s range of SUVs is popular as well.
The X3 and X5 were in the top five in terms of total sales, while the X1, X2, X4, X6, and X7 accounted for a combined 171 units sold.
Most of those sales come from the X1 (91 units), while the X7 – which asks consumers a minimum of R1,839,414 – sold 23 units last month.
A handful of electric cars were also purchased, with the iX SUV proving to be more popular than the i3 hatchback, at six units sold compared to one.
The following list contains the top five best-selling new cars from BMW last month.
- BMW X3 – 313 units
- BMW 3 Series – 165 units
- BMW 1 Series – 125 units
- BMW X5 – 116 units
- BMW 2 Series – 107 units
Mercedes-Benz – 1,048 units
Last month, Mercedes-Benz sold 1,048 new cars in the country.
Unfortunately, Mercedes-Benz does not report individual model sales to Naamsa.
There are currently 14 model ranges available from Mercedes, encompassing a variety of trim levels and body types – including MPVs, hatchbacks, sedans, and SUVs.
Starting prices begin at R661,009 for the A-Class hatch, while Mercedes’ entry-level crossover – the GLA – begins at R773,376.
On the other side of the spectrum, the G400d AMG Line SUV starts at R2,788,833.
Later this year, Mercedes is also set to launch five new electric cars, including three SUVs and two sedans, which should compete with the electric models on offer from BMW and Audi.
Audi – 495 units
Audi’s most popular models last month included three of its SUVs – the Q2, Q3, and Q5 – with the Q5 taking top spot.
The Q5 and X3 being the best-selling models from Audi and BMW respectively is interesting, considering the SUVs start at around the R900,000 mark.
Audi also sold 22 Q8s, making the SUV a direct competitor to the X7 in terms of both price and units sold.
The A4 showed itself to be Audi’s most popular sedan which, with a starting price of R708,800, puts it in the same price category as BMW’s 3 Series – which goes for R732,286.
Additionally, Audi’s electric e-tron range, introduced earlier this year, had a considerable 16 units purchased.
This is an impressive feat given that the electric vehicle market in South Africa as a whole is still relatively small, and the entry-level EV in Audi’s line-up costs R1,745,000.
Unlike BMW, Audi’s most popular electric car was not its SUV, but rather the R2,715,000 e-tron GT, of which Audi sold seven units.
Below are Audi’s five best-selling models:
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