India’s Force Motors announced its official entry into the South African market in October 2022, with a portfolio of five models coming to our market.
ETG Logistics, the domestic distributor of Force Motors, confirmed to TopAuto that the vehicles are currently busy with homologation testing and durability trials and that if all goes well, they will launch “towards the end of June with stock on dealer floors in July.”
“We need to ensure the products meet South African consumers’ expectations, and therefore are working closely with Force Motors for a timely launch,” said ETG.
“Force Motors are also launching new product lines, and we need to consider these facts as well to ensure the product range is well suited for our market.”
Force Motors Urbania
What’s coming
ETG confirmed that the first Force Motors vehicles to go on sale in the country include:
- Urbania mini-van
- Traveller mini-/midi-bus and panel van
- Gurkha 4×4 SUV in 3-door and 5-door variants
Interested customers who wish to see the cars up close and in person before they go on sale can catch a glimpse of the entire model range for the first time at the NAMPO Agricultural Show in Bothaville, Free State from 16 to 20 May.
Force Motors Traveller
For those who want to be even more involved with the incoming brand, ETG is also fielding applications from dealers and investors.
“It is worth noting that dealer investor interest in the Force Motors range is very good and, to date, ETGL has received a good number of applications from investors throughout South Africa,” said the company.
One of the last things that must still be finalized before the cars reach our roads is pricing, but it’s expected that Force will be among the more affordable automakers in the market.
In its home country, the Urbania sells from 2.9-million Rupees, around R650,000 if directly converted. The Gurkha starts at 1.5-million Rupees (R340,000), and the Traveller at 1.4-million Rupees (R316,000).
The domestic window stickers will naturally have to account for shipping, distribution, and homologation costs which are expected to push up the prices, even so, it’s likely they will remain wallet-friendly in the current market climate.
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