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Industry News / 24 November 2023 / Partner

How category takeovers on TopAuto helped Haval promote the Jolion SUV to South African car buyers

TopAuto category takeovers are a great way to reach South African car buyers with a targeted marketing message.

Your takeover banners will be placed in every position on the TopAuto category of your choosing to maximise their reach.

The category you pick will depend on the audience you are trying to reach, and the available categories are:

  • Feature Articles
  • News Articles
  • Car Prices Portal
  • Driving Cost Calculator

Haval category takeover

Haval recently booked a category takeover on TopAuto to promote its Jolion HEV and enjoyed excellent results.

TopAuto’s marketing team took care of every part of Haval’s package, too.

We designed banners on Haval’s behalf, and once these banners were ready and approved, we loaded them in the prime positions on the Car Prices Category on TopAuto.

The takeovers banners were then hyperlinked to Haval’s Jolion HEV landing page, which allowed interested readers to book a test drive or learn more about the SUV.

Once the campaign was completed, we reported on its results.

The campaign was a huge success, and reached thousands of South Africans – including many car buyers who clicked through to the Haval website.

Book a category takeover

TopAuto’s marketing team is ready to promote your services and products through a category takeover – click here to contact the TopAuto marketing team.

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