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Price of a new Ford Ranger in South Africa vs Australia, Brazil, Thailand, UK, and USA

The Ford Ranger is significantly more expensive in South Africa relative to the average salary than it is in many other countries.

This is according to research done by TopAuto which examined the price of the bakkie in five different markets – Australia, Brazil, Thailand, the United Kingdom, and the United States – compared to the incomes seen in those regions.

Ford Ranger prices around the world

In South Africa, the Ford Ranger double cab has a starting price of R522,600, which is on par with the stickers seen in other showrooms around the globe, at least at a glance.

The table below shows the manufacturer’s suggested retail price (MSRP) for the cheapest five-seater Ranger as listed on Ford’s official websites for each of the five countries:

 Country Local starting price Price in rands
Australia AUD 48,499 R581,174
Brazil BRL 234,990 R774,770
Thailand THB 799,000 R391,626
United Kingdom GBP 29,800 R681,581
United States of America USD 32,720 R587,831

It’s important to note that this is not an apples-to-apples comparison, as the Ranger line-up is tailored to each market with some having access to equipment and trim levels that others do not.

Ford Ranger vs the average salary

The price tag of the popular pickup is only half the story, as we also need to look at the mean income being earned in each of these countries to get a better sense of its affordability.

This is the average annual salary for the 2023-2024 period in each nation:

 Country Annual salary What a Ford Ranger costs in terms of the annual salary
Australia AUD 74,558 0.6 years
Brazil BRL 103,000 2.2 years
Thailand THB 1,170,000 0.7 years
United Kingdom GBP 29,669 1 year
United States of America USD 59,428 0.5 years

As for South Africa, the typical formal sector salary (not including things like agriculture) is currently sitting at R26,894 per month or R322,728 per year before tax.

In other words, the cheapest Ford Ranger double cab is the equivalent of 1.6 years worth of pay for local motorists, demonstrating just how expensive cars are in South Africa.

It’s important to highlight, though, that average salary data should only be used as a rough guideline in this regard, as there are a number of factors that can affect it including a country’s population size.

Brazil is the obvious stand-out as the Ranger there is the most expensive in relative terms, but Brazil also has a massive population of 215 million with a much higher rate of poverty compared to the other countries on the list, which dilutes its salary data.


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