Sponsored articles – The most trusted form of advertising in South Africa
Sponsored articles are critical to a successful marketing campaign, as they are the most trusted form of online marketing.
This is according to the 2024 Digital Marketing Report South Africa, which found that over 80% of respondents use online articles and reviews to find relevant information about products and services they are considering buying.
Furthermore, over 75% said they trust online articles and reviews more than any other medium when choosing which new products and services to buy.
Therefore, companies that use sponsored articles to market their products and services can expect excellent ROI on their marketing investment.
Advertise on TopAuto
As South Africa’s leading automotive news website, with over 1 million monthly readers, TopAuto is the best place to promote your business’s products and services.
Our marketing team is ready to help you maximise your marketing budget, and will manage your entire campaign on your behalf.
This includes writing your articles (if needed), publishing them, promoting them on social media, and reporting on their success.
Click here to contact the TopAuto marketing team.
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