Why sponsored articles are the most trusted form of advertising in South Africa

Extensive research, including the 2024 Digital Marketing Report South Africa, shows that sponsored articles are the most trusted form of advertising in the country.

Over 80% of respondents said that they use online articles and reviews to find relevant information about products and services they want to buy, while 75% trust this content over any other medium when making their purchasing decisions.

This is thanks to how sponsored articles can optimally present the value you bring to your clients in a concise article of 400-500 words..

In this article, you can highlight your products and services’ key features and USPs effectively – cutting through the noise and reaching your preferred audience where they prefer to consume informative content.

Advertise on TopAuto

TopAuto is a great place to do this, as it is South Africa’s leading automotive news website.

It boasts over 1.5 million monthly readers, the majority of whom are car owners, car buyers, and business decision-makers. This is the ideal audience to publish your automotive industry sponsored articles.

Our marketing team will help you throughout the entire process, too – from writing your articles (if required) and publishing them, to promoting them on social media and reporting on their success.

Don’t miss out on this opportunity to get the best value for your marketing spend – click here to contact the TopAuto marketing team today.