Auto&General celebrates 40th birthday with Ruby Deals
With South African car sales data showing that demand is at a decade-long high, Black Friday is poised to be full of great deals on the latest vehicle models.
Car brands will be running aggressive Black Friday promotions to take advantage of a market that is seeing lower interest rates, reduced new vehicle inflation, and increased competition from emerging Chinese brands.
If you are thinking of taking advantage of these Black Friday car deals, it is critical that you also purchase excellent car insurance.
Thankfully, Auto&General has you covered, as the company is celebrating its 40th birthday by giving back to its clients in the form of Birthday Ruby Deals on its personal and business car insurance products.
Building on a customer-first legacy
Celebrating a birthday by giving back to customers is exactly what one would expect of a company with Auto&General’s impressive legacy.
Dating back to when the company was founded in 1985, Auto&General soon pioneered a world-first: selling motor insurance over the telephone.
This disrupted the industry by simplifying the process of getting car insurance for South Africans – immediately establishing Auto&General as an innovative, customer-first insurer.
Auto&General’s rich legacy of being customer-first continues to this day, as evidenced by many accolades – such as being voted the best car insurer by Forbes in 2024 and ranking third in the Ask Africa Orange Index Benchmark for 2025/26.
It is not just the awards committees that recognise Auto&General’s excellence, either – the company has a 4.22/5 Hello Peter rating from over 23,000 reviews.
Awesome deals
In keeping with its customer-centric approach, Auto&General is celebrating its 40th birthday by putting you first.
Not only can you expect massive savings on car insurance – you will also receive access to the best benefits in the industry today.
These benefits include everything from expert locksmithing if you’ve locked your keys in your car, to supplying fuel if you’re stranded with an empty tank.
All of these exciting Ruby Deals are available right now, and will continue to be on offer until the end of November 2025 – aligning perfectly with all of the best Black Friday car deals.
Don’t miss out on this opportunity to get the best car insurance deals – click here to see the Auto&General 40th anniversary deals.
A&G is a licenced non-life insurer and FSP. Ts&C’s online
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