4 reasons you must run sponsored articles on TopAuto
TopAuto is not only South Africa’s most popular automotive news website – it is the best place to promote your car brand or motoring products and services.
It is trusted by many top companies to form a key part of their digital marketing strategies – and if your business isn’t among these advertisers, you are missing out.
Sponsored articles are a particularly popular advertising solution offered by the TopAuto marketing team.
Here are 4 reasons you should book a sponsored article on TopAuto.
1. Take control of your narrative
When you send out press releases, you are hoping that websites choose to publish your news.
Furthermore, if your press releases are used, you have no control over the article that the website publishes.
When you run sponsored articles, you have full control over the message you are promoting to South Africans.
Whether this is thought leadership or promoting your latest vehicle – the power is in your hands.
2. Sponsored articles don’t read like an advert
Sponsored articles feel more organic than other forms of advertising.
They feature on the same website that runs news content, and are written in a similar style.
TopAuto can even write your sponsored articles for you, ensuring they have a consistent writing style that TopAuto readers love.
3. South Africans trust sponsored articles
South Africans trust online articles and reviews the most when looking for information about products and services.
This is according to the 2025 Digital Marketing Report, which found that 77% of respondents favoured online articles and reviews for this information.
By using articles, you are optimising your marketing strategy for maximum performance.
4. Reach the right audience
TopAuto has an audience of 1.5 million readers each month – and these readers are car buyers, car owners, and business decision-makers.
This is the best audience to target with your marketing message.
Contact the TopAuto marketing team to learn more.
Loading ...
