TopAuto hits record readership in September – TopAuto
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Tuesday / 19 October 2021
HomeIndustry NewsTopAuto hits record readership in September
Presented by TopAuto

TopAuto hits record readership in September

TopAuto has hit a new readership record, with over 230,000 South African unique browsers visiting the site in September 2021.

Following its launch in January, TopAuto has quickly grown into one of the biggest automotive news sites in the country.

The official readership figures for TopAuto in September, as verified by the IAB SA and Narratiive are:

  • Unique Browsers – 231,764
  • Pageviews – 487,344

This is complemented by TopAuto’s large social media reach, which sees its Facebook, Instagram, and Twitter posts reach 1.5 million users each month.

TopAuto’s growth can be attributed to its mix of content and clean site design, said Broad Media MD Kevin Lancaster.

“Our goal for TopAuto is for it to be a place where car lovers can read about the latest models, while at the same time covering news which affects all motorists – like how to renew your driver’s licence,” said Lancaster.

“Another key element is to keep it South African-centric. Local pricing, availability, model options are the foundation of any good news article on the site.”

TopAuto Car Prices

Along with the news and feature articles published on TopAuto 7 days a week, the site is home to TopAuto Car Prices.

TopAuto Car Prices is the best place to find new vehicle pricing in South Africa, along with key specifications.

Whether you are looking for a hatchback from VW, a 4×4 bakkie from Toyota, a crossover from Renault, an SUV from BMW, or a supercar from Ferrari – TopAuto Car Prices has what you need.

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