TopAuto achieved its largest readership to date in October 2021, reaching 277,000 South African unique browsers.
This follows the automotive news website seeing rapid growth following its launch in January.
TopAuto’s official audience figures for South Africa for October 2021, as audited by the IAB SA and Narratiive, were:
- Unique Browsers: 277,736
- Pageviews: 524,267
These impressive figures make TopAuto one of the largest and most influential automotive news websites in the country.
Content is key
Two key elements have contributed to TopAuto’s success: top content and the site’s ease of use.
TopAuto produces a range of interesting and informative news and features which are relevant to the South African market.
This includes local pricing and launch information for the latest vehicles, matters affecting drivers across the country, and stunning photos of what the car world has to offer.
TopAuto has also been designed to work seamlessly across laptops, desktops, smartphones, and tablets – meaning you can access it from any device at any time.
The site is free to read and access for all readers, too.
TopAuto does not stop there, however, as the site is home to Car Prices – a section of the website dedicated to new vehicle prices in South Africa.
Prices are updated as soon as they are listed, and the Car Prices section allows you to compare vehicle specifications across all models.
All these elements combine to make TopAuto a great destination for both car fans and everyday motorists.