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Sunday / 22 May 2022
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Presented by TopAuto

TopAuto’s powerful audience

TopAuto was read by over 290,000 South African readers in December, the majority of whom are key decision makers.

These decision makers are responsible for purchasing decisions at work and at home.

TopAuto’s South African audience figures for December 2021, as audited by the IAB SA and Narratiive, were:

  • Unique Browsers – 291,460
  • Page Views – 531,295

Looking at the employment level of TopAuto’s readers, it is clear to see the pivotal role they play in their respective companies.

The employment levels for TopAuto’s readers are as follows:

  • Junior Management – 35,064
  • Middle Management – 60,039
  • Senior Management – 29,023
  • Self Employed – 29,148
  • Business Owner – 37,805
  • CEO/Director – 9,305

TopAuto’s readers are equally influential when it comes to the purchasing decisions of their household.

A breakdown of the the role these readers play in their homes is shown below.

  • Joint Decision Maker – 155,568
  • Main Decision Maker – 96,166

Advertise on TopAuto

TopAuto offers a range of excellent advertising options which enable you to reach its influential audience.

The products which produce the best ROI are:

  • Sponsored Articles with Social Media Amplification
  • Display Banners

These advertising products provide excellent exposure, reach, and engagement – and can be targeted to a specific audience.

TopAuto’s marketing team also takes care of all aspects of a campaign – including executing and managing the booking, and assisting with article writing and banner design if required.

To find out more about advertising on TopAuto, contact Kevin Lancaster on [email protected]

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