How to get South African car buyers to read about your latest model – TopAuto
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Friday / 27 May 2022
HomeIndustry NewsHow to get South African car buyers to read about your latest model
Presented by TopAuto

How to get South African car buyers to read about your latest model

If you want South African car buyers to read about your latest model and all it has to offer, then TopAuto is the perfect platform.

TopAuto is one of the largest automotive news websites in the country, and is read by 290,000 local readers each month.

The majority of these readers are purchasing decision makers and influencers – which is evident when we look at the employment level of TopAuto’s audience:

  • CEO/Director – 9,300
  • Business Owner – 37,800
  • Senior Management – 29,000
  • Self Employed – 29,100
  • Middle Management – 60,000
  • Junior Management – 35,000

TopAuto’s readers are equally influential when it comes to their purchasing decisions at home.

96,100 readers are the main decision maker in their home, while 155,500 readers are a joint decision maker at home.

This makes TopAuto an obvious choice for South African companies looking to attract customers.

Advertise on TopAuto

TopAuto offers a range of excellent advertising options which enable companies to reach its influential audience – the most powerful of which is sponsored articles.

Sponsored articles are published to the home page of TopAuto, and posted to its Facebook, Twitter, and Instagram pages.

The articles can feature any content of your choice, and TopAuto’s marketing team can assist with the writing of your article, if required.

The entire campaign, including all reporting, is also managed by TopAuto’s marketing team.

To get an obligation-free quote to advertise on TopAuto, contact TopAuto marketing coordinator Megan Holtzhausen.

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