TopAuto sets new audience record – TopAuto
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Saturday / 25 June 2022
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TopAuto sets new audience record

TopAuto has set a new audience record, with March 2022 seeing over 348,000 readers visiting the automotive news website.

TopAuto’s South African audience figures for March, as audited by the IAB SA and Narratiive, were as follows:

  • Unique Browsers – 348,641
  • Page Views – 674,300

This strong performance speaks to the rapid growth of the news site over the past 12 months, and places it as one of the largest and most influential automotive platforms in the country.

High-end readers

TopAuto’s audience consists predominantly of high-LSM readers who are involved in the purchasing decisions their businesses and households make.

In the business space, this is evident when looking at the employment levels of TopAuto’s readers:

  • CEO/Director – 10,637
  • Business Owner – 46,270
  • Senior Management – 38,303
  • Middle Management – 75,904
  • Junior Management – 43,992
  • Self Employed – 28,682

In their households, TopAuto readers are equally influential. Their decision-making roles are:

  • Main Decision Maker – 111,146
  • Joint Decision Maker – 191,658

What TopAuto has to offer

TopAuto’s strong growth is thanks to the content it offers.

News, reviews, and features are the cornerstone of the TopAuto site and are a firm favourite among our South African audience.

These are then complemented by Car Prices and the Driving Cost Calculator.

TopAuto Car Prices is the best place to find new car prices for all models in the country – whether it is an Audi A3 or a Toyota Hilux.

TopAuto’s Driving Cost Calculator makes it easy to work out how much you will pay in fuel and toll fees to drive between two towns or cities in South Africa in a car of your choice.