How to reach South African car owners online – TopAuto
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Monday / 4 July 2022
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Presented by TopAuto

How to reach South African car owners online

If you are looking to reach South African car owners online, TopAuto is the perfect platform.

As one of South Africa’s leading automotive websites, it is an excellent place to reach car owners and prospective buyers.

Over 340,000 South African readers visit TopAuto each month, the majority of whom are high-LSM individuals involved in the purchasing decisions their businesses and households make.

This is evident when looking at the employment levels of TopAuto’s readers:

  • CEO/Director – 10,637
  • Business Owner – 46,270
  • Senior Management – 38,303
  • Middle Management – 75,904
  • Junior Management – 43,992
  • Self Employed – 28,682

In their households, TopAuto readers are equally influential. Their decision-making roles are:

  • Main Decision Maker – 111,146
  • Joint Decision Maker – 191,658

Reach this audience

TopAuto offers a range of advertising options which make it quick and easy for car companies, dealerships, finance houses, and retailers to reach its powerful audience.

TopAuto’s core advertising products, which produce the best ROI, are:

  • Sponsored Articles with Social Media Promotions
  • Site Takeovers
  • Display Banners

These advertising products provide great exposure, reach, and engagement – and can be targeted to a specific audience.

TopAuto’s marketing team also takes care of all aspects of a campaign – including executing and managing the booking, and all campaign reporting.

To find out more about advertising on TopAuto, click here.