TopAuto is one of South Africa’s leading automotive websites and is an excellent place for your company to reach car owners and prospective buyers.
This is because over 340,000 passionate motoring fans visit the TopAuto website every month, the majority of whom are high-LSM individuals and key decision makers in their homes and business.
The quality of TopAuto’s audience becomes clear when looking at its readers’ employment levels:
- CEO/Director – 10,637
- Business Owner – 46,270
- Senior Management – 38,303
- Middle Management – 75,904
- Junior Management – 43,992
TopAuto readers are also key decision makers in their households:
- Main Decision Maker – 111,146
- Joint Decision Maker – 191,658
Reach car buyers
TopAuto offers a variety of advertising options that make it easy for car companies, dealerships, finance houses, and retailers to reach the publication’s large and influential audience.
These products include:
- Sponsored Articles with Social Media Promotions
- Site Takeovers
- Display Banners
All of these advertising products will make your car brand stand out by offering great exposure, reach, and engagement.
TopAuto also offers powerful brand takeover opportunities on its Car Prices tool – which is used by prospective car buyers to compare vehicle prices.
This marketing product is a great way to exclusively feature your car brand on a platform that is specifically geared towards car buyers.
TopAuto’s marketing team will take care of all aspects of your campaign – including the execution and management of your booking, as well as all campaign reporting.