Reach 330,000 South African car enthusiasts in one place

TopAuto is one of South Africa’s most influential automotive news websites.

The latest data from IAB SA and Narratiive shows that TopAuto achieved the following audience figures in April 2022:

• Unique Browsers: 331,231
• Page Views: 613,525

The majority of these readers are high-LSM individuals who are key decision makers at work and in their homes.

TopAuto’s audience quality becomes clear when looking at its readers’ employment levels:

• CEO/Director – 10,637
• Business Owner – 46,270
• Senior Management – 38,303
• Middle Management – 75,904
• Junior Management – 43,992

TopAuto readers are also key decision makers in their households, as shown below:

• Main Decision Maker – 111,146
• Joint Decision Maker – 191,658

The site’s popular news content is complemented by its comprehensive Car Prices tool, which is the easiest way to find the pricing of new vehicles in South Africa.

Advertise on TopAuto

TopAuto offers a range of excellent advertising options which can make your company and brand stand out to this large, automotive-focused audience.

Its core advertising products, which give the best ROI, are:

• Sponsored Articles with Social Media Amplification (Facebook, Twitter, Instagram, YouTube).
• Display Banners (300×600, 300×250, 728×90)

These advertising products provide great exposure, reach, and engagement, and can be targeted to a specific audience.

TopAuto’s marketing team will take care of all aspects of your campaign – including executing and managing the booking, and assisting with article writing and banner design if required.

To find out more about advertising on TopAuto, click here.