Running sponsored articles on TopAuto is the best way to reach your target audience and build trust in your brand.
The reason is simple: South Africans trust articles more than any other form of advertising.
As detailed in the 2023 Digital Marketing Report South Africa, articles are the most trusted form of digital advertising – with 85% of respondents using online articles and reviews to learn more about the products or services they’re interested in.
75% then use this content when making a purchasing decision.
The findings show that sponsored articles are the best way to reach South African purchasing decision-makers.
Powerful audience
TopAuto is the best motoring news website to run your sponsored articles on, thanks to its audience of 946,000 readers. These readers include the following business decision-makers:
- 16,500 CEOs and Directors
- 93,600 Business Owners
- 410,000 Managers
These readers all love TopAuto thanks to its high-quality news content, interesting feature articles, and advanced motoring tools like the Car Prices Portal and Driving Cost Calculator.
TopAuto’s marketing team will help you take advantage of this influential and loyal readership by managing your entire sponsored content campaign – from start to finish.
This includes writing content (if needed), ensuring it reaches the right audience, and reporting on its success.
