TopAuto and Sponsored Content – The perfect marketing partnership

Running sponsored content on TopAuto is the best way to build your brand and generate sales, as it combines the outstanding audience of TopAuto with the unrivalled power of content marketing.
You will reach TopAuto’s audience of 946,000 motoring enthusiasts every month – the majority of whom are business decision-makers. This includes:
- 16,500 CEOs and Directors
- 93,600 Business Owners
- 410,000 Managers
These readers hold significant purchasing power in their homes and businesses, and are passionate about cars and the motoring industry – making them the perfect target audience for your marketing campaigns.
Why sponsored content
As detailed in the 2023 Digital Marketing Report, online articles and reviews are the most trusted form of digital advertising among key South African decision-makers.
In fact, 85% of respondents said they use articles and reviews to find out information about products and services they are interested in buying.
The result of combining TopAuto’s audience with the superior performance of sponsored content is therefore exceptional.
TopAuto’s marketing team will also take care of your entire sponsored content campaign.
This includes writing content if needed, making sure the content reaches your target audience, and providing reports that detail the success of your campaign.
Click here to learn more about advertising with sponsored articles on TopAuto.