TopAuto is South Africa’s most influential automotive news publication and the best place to reach South African car buyers and automotive enthusiasts with your thought leadership articles.
This form of content is an effective marketing tool as it positions your business – and its executives – as a trusted voice in its field.
Your business can share knowledgeable in its area of expertise, and current and future clients will trust your brand more as a result.
Thought leadership articles also leverage the unrivalled performance of online content marketing – as detailed in the 2023 Digital Marketing Report.
The report found that online articles are the most trusted form of digital advertising – and they should therefore form a core part of your marketing strategy.
Advertise on TopAuto
TopAuto’s marketing team will manage your entire thought leadership article campaign to ensure it gets the highest reach possible.
Our team of journalists will write or edit your article if required, and publish your content on the TopAuto website.
The article will also be promoted on Facebook and Twitter – after which your account manager will provide reports on your article’s performance.