Sponsored articles on TopAuto – South Africa’s leading automotive news website – are a great way to build trust in your products and services.
This is backed up by DataReportal’s Digital 2023 South Africa report, which found that over 61% of internet users between the ages of 16 and 64 research brands online before making a purchase.
Sponsored articles let you promote a targeted message to your prospective customers in a trusted format, and by running articles on TopAuto you will access a powerful audience of South African car buyers and owners.
Sponsored article campaign
An example of how effective sponsored articles are can be seen in a recent campaign TopAuto ran for a South African car dealership with branches nationwide.
The company approached TopAuto to promote its used and demo cars for sale, and we recommended that it run several sponsored articles on TopAuto – highlighting the wide range of high-quality vehicles on offer.
Once the company approved this plan, our journalists got to work.
Each article was ready within 48 hours of being briefed in and once they were approved, the articles were published on TopAuto, and on TopAuto’s Facebook and Twitter pages.
When the sponsored article campaign ended, our marketing team reported on its excellent performance – which included significantly increased traffic to the car dealership’s website in the form of new leads.