Mahindra recently announced that it has sold its 10,000th XUV 3XO in South Africa.
The 3XO is a small crossover that made its local debut in October 2024, replacing the XUV 300 as the brand’s new entry-level passenger car.
The company revealed that it sold its 10,000th 3XO in February 2026, meaning it took just over 500 days to reach the milestone sales figure.
“This achievement represents the fastest-ever 10,000-unit sales milestone recorded by any vehicle in the local Mahindra stable,” said the automaker.
It claimed that the XUV’s popularity has been driven by its aggressive value proposition with a high level of performance and specification on every model.
There is evidence to back up this claim, as the 3XO is one of the most affordable crossovers in the country
Prices start at just R259,900, making it cheaper than the VW Polo Vivo hatchback and putting it in the same bracket as compact SUVs like the Nissan Magnite, Renault Kiger, and Chery Tiggo 4 Pro.
While the 3XO’s sticker can climb all the way to R404,999 for the range-topping AX7L, all eight models in the lineup are powered by the same 1.2-litre turbo-petrol engine.
This means that all buyers have access to the same powertrain, which is relatively powerful for its segment with 82kW and 200Nm.
For reference, the R271,900 Polo Vivo has a 1.4-litre block with 55kW and 130Nm.
South Africa’s rising star
Mahindra is one of the fastest-growing car brands in South Africa.
Within the last two years, the Indian carmaker has become a regular entry in each month’s top 10 best-sellers list, outperforming legacy brands like Honda, Mazda, BMW, and Mercedes-Benz.
The company stated that the 3XO’s success has been a primary catalyst for the brand’s growth in the region.
“In February alone, Mahindra retailed 1,996 units across its entire portfolio, including 791 XUV 3XO models, firmly cementing its position as one of the ten best-selling automotive brands in the country.”
“This commercial success is supported by a robust national footprint, with Mahindra now supported by more than 100 dealers nationwide.”
The carmaker also has a manufacturing presence in KwaZulu-Natal with its Dube Tradeport facility, which assembles the Pik Up bakkie from semi-knock-down kits.
The Pik Up is another Mahindra model that has grown in popularity over the last few years, as it is now the fourth best-selling light commercial vehicle after the Toyota Hilux, Ford Ranger, and Isuzu D-Max.
Loading ...
