TopAuto has set a new readership record, reaching over 200,000 unique South African browsers during May 2021.
The IAB SA’s certified traffic measurement partner Narratiive reported that for May, TopAuto achieved:
- 204,000 unique South African browsers
- 478,000 pageviews
“This is a superb result, and we are really excited to see TopAuto reaching over 200,000 unique browsers so soon after the site’s launch on 1 January 2021,” said Broad Media MD Kevin Lancaster.
“This makes TopAuto a valuable addition to the Broad Media stable, which is also home to MyBroadband and BusinessTech.”
Content for South Africans
TopAuto’s rapid growth can be attributed to its focus on publishing automotive news which is relevant to South African readers.
“Our goal is simple: write interesting, insightful, and relevant news for a South African audience,” said Lancaster
“We also ensure we keep up to date with the latest developments in the automotive sector, and we have seen a strong increase in engagement on our articles about electric vehicles.”
Topping off TopAuto’s offering to readers is its dedicated Car Prices portal.
TopAuto Car Prices is the best place to find new car prices in South Africa, and see the specifications of all new models in the market.
The portal covers everything from small hatchbacks and family sedans, to 4×4 bakkies and Italian supercars.
It also provides comparison and ranking functionalities, which let readers compare vehicles against each other using a variety of factors.
This includes price, power, fuel type, transmission system, and more.