Despite the detrimental effect that Covid-19 had on global economies, Jaguar Land Rover was still able to end 2020 with a second successive quarter-on-quarter recovery in sales.
Global sales for the final quarter of 2020 stood at 128,469 vehicles – 13.1% higher than the previous quarter – with increased sales in China being one of the main drivers.
However, numbers are down 9.0% when compared to the same period in 2019.
Most other regions also saw significant recoveries over the previous quarter, with North America increasing 31.7%, Overseas (this is where South Africa contributes) showing 26.6%, and Europe showing 20.5% growth.
However, sales have not recovered compared to pre-Covid levels as, when compared to a year before, the North American region sits at -17.2%, Overseas -20.0%, Europe -16.3%, and UK -8.9%.
A standout model for the brand has been the new Land Rover Defender, seeing a 66.0% rise in sales to 16,286 vehicles when compared to the preceding quarter, and the all-electric I-PACE, seeing a 69.3% year-on-year growth with 7,807 vehicles sold in the quarter.
For 2020, retail sales for Jaguar Land Rover were down 23.6% compared to 2019, with 425,974 vehicles sold worldwide.
What lies ahead in 2021
Jaguar Land Rover has no intention of slowing down new vehicle roll-outs for the 2021 model year, it said.
The company remains committed to the electrification of the various ranges on offer, and has a growing portfolio of electrified Jaguar and Land Rover vehicles with fully electric, plug-in hybrid (PHEV), and mild hybrid (MHEV) vehicles, along with the existing internal combustion offers on the market.
The full range of electrified options now extends to 12 models across the Jaguar and Land Rover lineups, with 8 PHEV models, 11 MHEV models, and the fully electric I-PACE already on sale.
With the increased sales of the PHEV variant of the Land Rover Discovery Sport and Range Rover Evoque, 53% of the company’s sales in the final quarter were electrified – this brings the total share of electrification to 43.3% for sales in 2020.
In 2020, the best-selling Land Rover vehicles were
- Range Rover Evoque
- Range Rover Sport
- Land Rover Discovery Sport
The best-selling Jaguar vehicles were
- Jaguar F-PACE
- Jaguar E-PACE
- Jaguar XE Sport Saloon
The 2020 retail sales summary for Jaguar Land Rover is tabled below.