Citroen gets a new logo

Citroën has unveiled its redesigned logo to the public, which is scheduled to debut on a new vehicle by the end of September.

This will be the 10th occasion that the French automaker’s badge has been redesigned since it first launched all the way back in 1919.

A new look

Even with over 100 years of producing vehicles, the Citroën logo has always retained its most fundamental element with its dual chevrons.

The original shape was inspired by founder André Citroën’s success with his first company – a metalworking firm producing chevron-style herringbone gear systems.

“The familiar and technical ‘deux chevrons’ reference has remained at the heart of Citroën’s identity ever since,” said the carmaker.

The new look is a reinterpretation of the original logo first created by the founder, and is meant to be a representation of the company’s efforts toward making electric mobility more affordable and accessible, it said.

This new emblem will make its first appearance on a conceptual Citroën family vehicle. From there, it will become standard on all production models from mid-2023.

The modernised logo is accompanied by an updated brand signature that states “Nothing Moves Us Like Citroën.”

Another design decision taken from previous iterations is the return of the oval-shaped frame encompassing the chevrons, which was swopped in 1985 in favour of a square border, which was then dropped entirely in 2009.

The updated look also has a practical side to it, as the simplified shape makes it easier for artists to play around and experiment with cosmetic variations, both for the vehicles themselves as well as other items such as apparel.

One example of this is a new ‘dark mode’ variation for use online and in the car through the various screens and on the My Citroën App.

Iconic colours from the brand’s history, such as Monte Carlo Blue, will also be making a return to the automaker’s portfolio in the near future, it said.

Furthermore, Citroën will be using new colours, including a distinctive and energetic infra-red scheme, to replace its existing palette to create a better visual balance and dynamic contrast.