JAC Motors Group, a Chinese car company, said it has seen consistent growth in South Africa in recent years.
During the Covid-19 pandemic in 2020, they were also able to grow their annual sales by 7.6% in the Chinese market – amounting to a total of 453,000 units.
Locally, JAC has seen consistent growth since their market introduction in 2017 – despite the decline in new vehicle sales in the country experienced in 2020.
“Establishing and growing the JAC Motors brand in South Africa has been extremely rewarding,” said Karl-Heinz Göbel, CEO of JAC Motors South Africa.
In July 2017, JAC Motors introduced its bakkie and commercial range of trucks to the South African market.
This came after an entry into Africa through Algeria in 2002 – and coincided with the brand’s growth on the continent.
JAC now exports vehicles to 28 countries in Africa, it said.
In South Africa, JAC started with 10 dealers in 2017 and was selling an average of 15 units per month.
Since then, the brand has grown to 52 dealerships nationwide – with 15 of those selling and servicing the medium and heavy commercial truck ranges.
“With the extension of our dealer network and product range, we are now selling three times more units per month through our dealer group,” said Göbel.
“We are especially proud of the enthusiasm of our dealers who have implemented our global after-sales programme aimed at supporting the mobility needs of our customers.”
The company highlighted that a customer-centric after-sales programme, a versatile bakkie range, and a commercial truck range have all been vital in achieving this growth.
Before the commencement of the first Covid-19 lockdown in South Africa, JAC launched the T8 double-cab bakkie – which is now the most premium bakkie they sell locally.
It is available in both 4×2 and 4×4 specifications, and starts at R384,900.
This vehicle is fitted with a 1.9-litre turbo-diesel engine that is paired to a 6-speed manual transmission, and it has a power delivery of 100kW and 320Nm of torque.
In addition, two T6 Comfort double-cabs complete the brand’s bakkie range, and are powered by the same motor.
“Our proven and reliable T6 double-cab range is available from just over R320,000, enabling us to extend our product offering to a considerably bigger group of prospective double-cab buyers,” concluded Göbel.