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Best-selling car brands in South Africa

Things are not going too well for the South African car industry at the moment, as it reported its seventh consecutive month of reduced sales in February 2024.

While the 44,749 units sold last month are better than the 41,636 units it achieved the month before, the industry’s sales are still down year-on-year from last February by 0.9% (413 units).

That being said, several carmakers did manage to improve their sales from January.

Toyota once again stole the top spot with 11,524 units sold – 669 units more than the month prior – VW is still in second, though its 5,333 units are lower than in January, and Suzuki is still right on their tail in third with 5,221 units.

Nissan was able to flip the tables on Ford in February to secure fourth place with 2,739 units sold, though the Blue Oval was only seven sales behind with 2,732 units.

Hyundai and Isuzu also had a great month with over 2,000 sales each, and Haval, Chery, and Renault were able to close out the top 10 with more than 1,300 units each.

An estimated 84.7% of all cars (37,913 units) were thanks to dealership sales, while another 9.6% went to rental agencies. The government bought another 3.4%, and 2.3% was snapped up by corporate fleets.

Passenger cars accounted for 28,857 of all the vehicles sold, marking a decline of 3.1% (925 units) compared to the year before, while light commercial vehicles like bakkies and minibuses saw a 2.5% increase to reach 13,306 units.

Exports were another positive note for South Africa’s manufacturers, as it sent 39,517 units overseas – a massive 27.5% increase over the 30,991 units shipped in February 2023.

The Automotive Business Council reports that the decline in local sales is in line with its expectations for a difficult first half of the year, owing to the financial pain currently being felt by South Africa’s middle-income households.

It also notes that the upcoming elections are creating economic uncertainty for consumers and that many car brands now rely on enticing incentives to attract buyers.

It is expected that consumer spending will only pick up once the interest rate-cutting cycle commences, which will likely occur in the second half of the year.

Best-selling car brands in South Africa

Detailed below are the best-selling car brands in South Africa for the month of February 2024.

Click on the underlined names for more information on a particular manufacturer’s vehicle line-up, pricing, and specifications.

1. Toyota – 11,524 units

2. VW – 5,333 units

3. Suzuki – 5,221 units

4. Nissan – 2,739 units

5. Ford – 2,732 units

6. Hyundai – 2,512 units

7. Isuzu – 2,101 units

8. Haval – 1,656 units

9. Chery – 1,504 units

10. Renault – 1,315 units

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