Daytona is a luxury car dealer in South Africa that houses the top brands in the world.
They are the licensed suppliers of Rolls-Royce, Aston Martin, Pagani, Lotus, McLaren, and Koenigsegg for the local market; run a supercar club; and operate a car detailing workshop.
Additionally, they own Daytona Direct – which sells pre-owned supercars and luxury vehicles to the public.
The pre-owned division features Ferraris, Lamborghinis, Mercedes-AMGs, and more.
Inside Daytona Melrose Arch
Dayton’s showroom in Melrose Arch is legendary among car enthusiasts, and features the world’s most desirable brands spread across 4,000 square metres.
Their showroom is split into sections for these various brands, starting as soon as you enter the door.
To the left is the McLaren section, which has several LT models, the new GT, and a striking 720S in black with yellow detailing.
After rounding a corner, there stood something even more unique.
It was an original MP4-12C with its shell missing; and only the carbon monocoque, the engine, and one of the seats remaining.
Next to this section stood the Aston Martins.
They had an awe-inspiring DB11 AMR, an all-black Vantage, a four-door Rapide S, and a DB11 convertible.
The AMR, short for Aston Martin Racing, is an uprated version of the standard car and gets more power, sharper handling, and a distinctive exhaust note.
The DB11 AMR is fitted with a 5.2-litre, bi-turbo V12 that will let it reach 100km/h in 3.7 seconds, while offering a top speed of 335km/h.
This section also seemed to be the busiest out of the various areas, as Aston Martin is one of the more affordable brands that Daytona sells.
Moving on, the next new vehicle section was for Rolls-Royce.
This section is cordoned off from the public, but we were given permission to enter.
The first thing that caught our attention was a Rolls-Royce Cullinan finished in Magma Red that stood at the back of the showroom.
The roofline of this car is nearly two metres high, the edges of the mirrors over two metres apart, and the length spans 5.3 metres.
The grille itself is magnificent, catching light from every angle; the wheels, rugged yet elegant, reach nearly the height of a person’s leg; and the spirit of ecstasy looks as graceful as ever riding up front.
Around the SUV were three other models, comprising the Dawn Drophead, and two variants of the Ghost.
The cheapest vehicle here is the Dawn and will cost you R8.5 million.
This isn’t all that Daytona has to offer, however.
Between these brand sections stood several exceptional vehicles, and one floor down stood a variety of customer cars that were in for treatments from the Big Foot Car Detailing Centre.
On top stood a 1967 Ford Mustang Shelby GT500CR that is going for R6.5 million. The car is in mint condition, and was completely rebuilt by a company in the USA.
In front of this was a Lamborghini Aventador Pirelli Edition that was treated to a Liberty Walk body kit, which you can buy for R11 million.
We moved one floor down to the detailing centre, and here stood a truly special vehicle of which there are very few in the world.
It was an orange McLaren Senna.
A bit further on another Senna, this time in purple, was suspended high in the air while the professionals were looking underneath it.
Around the corner, a R15-million Cullinan Black Badge blew the standard version we just saw out of the water – and all around us stood customer vehicles from all brands and ranges, with not one that cost less than a million rand.
To take a full tour of their mind-blowing showroom without leaving your chair, click this link.
Photos of out trip inside the showroom are posted below.