The best way to advertise to South African car buyers – TopAuto
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Monday / 4 July 2022
HomeIndustry NewsThe best way to advertise to South African car buyers
Presented by TopAuto

The best way to advertise to South African car buyers

TopAuto is one of South Africa’s leading automotive websites, and the perfect place to reach car buyers.

Over 340,000 South African readers visit TopAuto each month, the majority of whom are purchasing decision makers in their household.

In fact, over 111,000 readers are the main purchasing decision maker in their home – while 191,000 readers are a joint purchasing decision maker at home.

This makes TopAuto an ideal platform to reach consumers with the authority to purchase a car when they are reading about the latest vehicles in the country.

More importantly, many of TopAuto’s readers are mid-LSM and high-LSM – and are interested in a range of new and used hatchbacks, sedans, SUVs, crossovers, and bakkies.

Reach this audience

TopAuto offers a range of advertising options which make it quick and easy for car companies, dealerships, finance houses, and retailers to reach its powerful audience.

TopAuto’s core advertising products, which produce the best ROI, are:

  • Sponsored Articles with Social Media Promotions
  • Site Takeovers
  • Display Banners

These advertising products provide great exposure, reach, and engagement – and can be targeted to a specific audience.

TopAuto’s marketing team also takes care of all aspects of a campaign – including executing and managing the booking, and all campaign reporting.

To find out more about advertising on TopAuto, click here.

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