TopAuto – Where car buyers and car brands meet – TopAuto
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Friday / 1 July 2022
HomeIndustry NewsTopAuto – Where car buyers and car brands meet
Presented by TopAuto

TopAuto – Where car buyers and car brands meet

When purchasing a car, South African buyers are always on the lookout for superior brands.

TopAuto is the best place to connect these buyers with your brand as it is one of South Africa’s leading automotive websites.

It reaches over 330,000 South Africans every month, over 87% of which are purchasing decision-makers in their homes:

  • Main Decision Makers – 115,760
  • Joint Decision Makers – 173,193

These readers are also highly influential within their places of work – as evidenced by the positions that they hold:

  • CEO/Director – 10,637
  • Business Owner – 46,270
  • Senior Management – 38,303
  • Middle Management – 75,904
  • Junior Management – 43,992

This powerful audience is attracted to TopAuto because of its rich news content and the useful tools it offers.

Car Prices Portal

One of TopAuto’s most popular tools is its Car Prices Portal.

This provides readers and potential buyers with quick and easy access to up-to-date car prices.

The portal features every major car brand in South Africa, and readers can use a variety of filters to find a vehicle within their budget – including minimum and maximum prices, brand, body shape, segment, and many more.

Connect with buyers

TopAuto offers a range of advertising options which make it quick and easy for car companies, dealerships, and retailers to connect with buyers.

All of TopAuto’s advertising products provide great exposure, reach, and engagement for your brand.

Its core advertising products are:

  • Sponsored Articles with Social Media Promotions
  • Display Banners
  • Site Takeovers
  • Category Takeovers

Category takeovers allow your brand to advertise on specific areas of the website to target your desired audience and achieve the best ROI.

TopAuto’s marketing team also takes care of all aspects of your campaign – including executing and managing the booking, and all campaign reporting.

To find out more about advertising on TopAuto, click here.

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