TopAuto’s banner ad solutions provide an excellent opportunity to position your brand ahead of its competitors.
This is backed by an IAB study which found that running branding campaigns on popular news websites like TopAuto is a great way to build trust in your brand and convince prospective customers to choose your products and services.
The IAB study found the following:
- Brands advertising within news content are likelier to experience improved consumer perception and other positive results.
- Consumer trust increases when brands advertise within the news content of their preferred news sources.
- Consumers are more likely to consider purchasing a product after being exposed to the brand’s ads within their preferred news sources.
TopAuto is the preferred news source of South African car enthusiasts, reaching 946,000 South African readers every month.
These readers are key purchasing decision-makers in their homes and businesses, including:
- 16,500 CEOs and Directors
- 93,600 Business Owners
- 410,000 Managers
TopAuto’s branding solutions
TopAuto offers excellent branding opportunities for South African businesses to choose from, including:
- Homepage Takeovers
- Display Banners
- Category Takeovers
Below is an example of a homepage takeover on TopAuto:
This branding campaign was for Bidvest McCarthy, and achieved great results for the company.
Your business can also be featured prominently on the TopAuto website – and our marketing team will handle all aspects of your branding campaign.
This includes designing your banners and ensuring they are shown to the right TopAuto readers.
