The locally-produced Mureza Prim8 hatchback will start to sell in South Africa next year for R196,000.
This is according to Mureza Auto Company CEO and founder Tatenda Mungofa, who was speaking to ENCA about the company’s latest developments.
The new African car brand made its debut at the Automechanika Johannesburg event in September 2019.
Mureza is a joint venture with the Iranian SAIPA Group, which is sharing its platform and supply some of the major components for the vehicle – the Prim8.
SAPIA is the second-largest local vehicle maker which assembles cars for European, Chinese, and Japanese companies.
The Prim8 is a mid-sized hatchback which will initially be assembled from SKD kits in the Automotive Supplier Park in Rosslyn, South Africa.
The Prim8 uses a 1.5-litre petrol engine developing 87kW and drives the front wheels through either a five-speed manual or CVT transmission.
The top model will feature keyless entry, a 7-inch touchscreen, Bluetooth, satellite navigation, reverse camera, cruise control, and parking sensors.
Other features include an audio system, air conditioning, power-adjustable driver’s seat, four airbags, electronic stability control, ABS, and tyre pressure monitoring.
Mungofa said these features are what you would expect in a modern-day car, like the Mureza Prim8.