TopAuto reached 170,000 South African readers in April 2021, breaking its previous readership record.
The strong readership figures make TopAuto one of the largest automotive news websites in the country – following its launch on 1 January 2021.
The IAB SA’s certified traffic measurement partner Narratiive reported that for April, TopAuto achieved:
- 172,000 unique South African users.
- 463,000 page views served.
TopAuto’s solid growth can be attributed to its insightful and interesting automotive news and features, said MyBroadband Media MD Kevin Lancaster.
“We ensure we publish articles that South African readers will enjoy and always aim to provide information to our audience that is important to them,” said Lancaster.
“This is combined with our always-online approach, which sees us publishing content seven days a week across TopAuto and our social media channels.”
A recent addition to TopAuto which has enhanced the value it provides readers is TopAuto Car Prices.
TopAuto Car Prices is the best place to find new car prices in South Africa, and see the specifications of all new models in the market.
The portal covers a range of vehicles, spanning from entry-level VW hatchbacks to Ferrari supercars.
“The addition of Car Prices to TopAuto has been well received, and we see our readers visiting the portal daily to check out new vehicle pricing, compare model specifications, and look at photos of their favourite cars,” said Lancaster.