MyBroadband Media’s automotive website TopAuto reached 151,000 readers in February 2021.
This is TopAuto’s second month since going live and builds on its strong January audience figures.
The IAB SA’s certified traffic measurement partner Narratiive reported that for February, TopAuto achieved:
- 151,152 unique South African users.
- 333,888 page views served.
“We are really pleased with the growth and the positive feedback we have seen to date,” said MyBroadband Media MD Kevin Lancaster.
“South Africans have a strong relationship with cars, and it shows in the huge interest we see in our content.”
TopAuto growth plans
MyBroadband Media aims to grow TopAuto in 2021.
Using the expertise it has gained launching and running MyBroadband and BusinessTech – the largest technology news and business news websites in South Africa, respectively – the company will continue to improve TopAuto.
“We have big plans in the pipeline, and have an exciting project we are working on at the moment which will launch soon,” said Lancaster.
“It will add a lot of value to the site and I believe our readers will give it a big thumbs up.”
The growth of TopAuto’s news site has been complemented by its increased social media reach – with over 9,000 followers across Facebook, Twitter, and Instagram.
TopAuto is completely free to access and read, and works perfectly across laptops and PCs, smartphones, and tablets.