Volkswagen has announced that it will produce a limited run of the fan-favourite Golf in South Africa.
The German carmaker is launching a new campaign to celebrate the iconic hatchback’s long history in our borders, which the public is invited to engage with.
The marketing campaign, officially known as #NameThisGolf, is calling on South Africans to co-create a nickname for the latest generation Golf.
This is not the first time that VW South Africa has invited the public to submit a name for a car, either, as the brand recently held a poll to decide the local name for an upcoming SUV that will be produced at its Kariega factory in the Eastern Cape.
The Golf campaign is a bit different, as it coincides with the launch of a new eight-part docuseries where VW tells the story of the hatchback’s history in South Africa, dating all the way back to the original Mark 1.
“For over 70 years, Volkswagen has firmly entrenched itself in the hearts and garages of the South
African people. Building cars, factories, and dreams,” said the company.
“It is a proud story, and now the brand is handing over the keys to the people of South Africa, to drive the next chapter forward by naming its biggest icon – the new Golf.”
The kicker is that VW will produce a limited-edition version of the current Golf 8.5 once the new nickname is decided.
Unfortunately, the automaker hasn’t provided any other details about the exclusive new model, such as the number of units that will be produced or what other features it will include.
The only confirmed detail thus far is that the new Golf will be adorned with the chosen nickname, which will presumably be paired with a number of unique cosmetics.
As a point of reference, VW previously announced that it was working on a visual upgrade for the Polo known as the Copper Style Package.
As its name implies, this version of the Polo features a unique aesthetic with copper alloy rims, copper decals, a two-tone black roof, and additional black accent lines along the bumper and tailgate.
Copper lettering can also be found on interior components like the passenger-side dashboard, and the seats are likely to feature a unique fabric pattern.
If the company’s past work is anything to go by, the new limited-edition Golf will presumably have a similar theme.
The newest Golf in South Africa
VW did not say which version of the Golf will be given the special-edition treatment, but it’s reasonable to assume that it will apply to the recently launched TSI units, rather than the high-performance GTI and R.
The TSI is fitted with a 1.4-litre turbocharged petrol engine that generates 110kW and 250Nm, letting it accelerate from 0-100km/h in 8.5 seconds.
This version of the hatchback is front-wheel-drive only with an eight-speed automatic gearbox, and its fuel consumption is pegged at 6.3l/100km.
As far as its equipment is concerned, all versions of the Golf come with Eco-LED headlights, 16-inch alloy wheels, a multifunction steering wheel, a six-speaker stereo, cruise control, air conditioning, and 10-colour ambient lighting.
It also features a 10-inch digital driver display and a 10.3-inch infotainment screen with wireless Apple CarPlay and Android Auto.
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