The latest AutoTrader industry report has been released, which shows the second-hand vehicle search trends on the AutoTrader website for the first half of 2021.
The reporting period for this study covers more than 13 brands during the first six months of the year, said the company.
During this period, AutoTrader experienced over 436 million page visits, with 319 million searches conducted.
The average search price for these vehicles was R389,145.
In addition, the report said that the VW Polo was the most-listed car, the SUV was the most-searched-for body style, and Toyota the most-enquired-on brand.
The report also shows the South African consumers’ interest in electric vehicles (EV is increasing).
It revealed there was a 211% increase in searches for EVs, as well as a 234% increase in EV listing views.
“Local interest has significantly increased into what is undoubtedly the future of cars,” said the company.
Detailed below are the top 10 most-searched-for vehicle brands, models, and trim-lines on AutoTrader during the first half of 2021.
Top 10 brands
The 10 most-searched-for brands on AutoTrader for the first half of 2021 were:
- Porsche – 7.86 million searches
- Nissan – 8.11 million searches
- Hyundai – 9.28 million searches
- Land Rover – 11.66 million searches
- Ford – 20.51 million searches
- Audi – 22.64 million searches
- Toyota – 35.38 million searches
- VW – 37.92 million searches
- Mercedes-Benz – 38.14 million searches
- BMW – 40.46 million searches
Top 10 models
The 10 most-searched-for vehicles on AutoTrader for the first half of 2021 were:
- Audi A3 – 3.21 million searches
- BMW X5 – 3.55 million searches
- Toyota Fortuner – 4.38 million searches
- BMW 1 Series – 4.86 million searches
- VW Polo – 6.53 million searches
- Ford Ranger – 7.53 million searches
- BMW 3 Series – 8.29 million searches
- Mercedes-Benz C-Class – 9.03 million searches
- VW Golf – 9.55 million searches
- Toyota Hilux – 11.46 million searches
Top 10 variants
The 10 most-searched-for vehicle variants on AutoTrader for the first half of 2021 were:
- BMW M135i – 469,281 searches
- VW Polo 1.0TSI – 474,943 searches
- Toyota Hilux 3.0 D4D – 488,497 searches
- Mercedes-Benz A45 – 573,599 searches
- BMW 320d – 605,535 searches
- Ford Ranger Wildtrak – 713,071 searches
- VW Golf R – 1,195,342 searches
- Mercedes-AMG C63 – 1,401,894 searches
- VW Polo GTI – 1,435,387 searches
- VW Golf GTI – 1,636,886 searches
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