Ford sold 18,846 units of the Ranger in South Africa in 2020.
Peak months in sales were September (2,188 units), October (2,203 units), and November (2,100 units) – placing the Ranger in the top-two position for the country’s LCV segment, according to Ford.
The end-year sales peaks were lead by the launch of the Ranger Thunder in mid-2020, as well as the release of the Ranger XL Sport in October – the latter of which aimed to increase the appeal of Ford’s value-oriented range.
The Ranger XLT, Wildtrak, Thunder, and Ranger Raptor body styles all received an update in the form of LED lights front and rear fitted as standard.
The mid-range XLT variant saw the addition of an 8-inch touchscreen audio system which supports Android Auto and Apple CarPlay.
The Ford Everest XLT and Limited lines also received the same LED-light upgrades, as well as the addition of a new 2.0-litre single-turbo engine option for the XLT 4×4.
Sales for the brand recovered after June 2020 as national lockdown restrictions eased, and the company saw a total sales figure of 35,272 units during the year.
The EcoSport is another model that led the charge, as it stood at 7,255 units sold by the end of 2020.
The managing director of Ford Motor Company of Southern Africa, Neale Hill, said that sales of new vehicles almost ground to a halt during the hard-lockdown period.
“This was reflected in the 29.1-percent decline in total market sales compared to 2019,” he said.
The Ford Silverton assembly plant produced 45,790 Rangers in 2020 which were exported to overseas markets – ranking it among the top two exported vehicles overall, according to Ford.
March (6,353 units), September (6,681 units), and November (6,920 units) had the highest number of exports.
“The Ranger remains one of South Africa’s most important and successful export programmes, with the majority of these vehicles destined for Europe where it is the segment leader,” Hill said.
Local production of the Ford Ranger supports over 50,000 jobs nationwide, and contributes over 1% to South Africa’s total GDP, according to the company.