Chery manufactured 961,926 vehicles in 2021, and exported 269,154 (28%) units thereof, making it China’s largest vehicle exporter for the 19th year in a row, said the company.
“Chery is now comfortable in many of the largest automotive markets in the world. In fact, two million of our ten million current customers are in markets outside China,” said Tony Liu executive deputy general manager of Chery South Africa.
Chery global architecture
Chery considers its in-house technologies as the key to breaking into new markets and gaining rapid traction.
The automaker said it invested heavily into its next-generation petrol, diesel, hybrid, electric, and hydrogen-powered vehicles, and that this has gained the engines multiple awards since 2006.
Additionally, Chery recently debuted its “4.0 Full-field Power Global Architecture,” which is a new platform that can be adapted to carry any of the company’s four available powertrains.
This platform, said Chery, allows it to “rapidly and easily adapt to any market’s power needs and regulatory environment.”
Following technological innovation, Chery considers the quality of both the product and accompanying services as its second virtue.
Chery partnered with well-established component builders such as Bosch, Continental, and Siemens to assure high-quality standards, it said.
Thanks to sharing these component makers’ vehicle testing and development programmes, Chery was able to offer a 1-million-kilometre/10-year warranty for its Tiggo 4 Pro SUV in South Africa.
Finally, Chery’s focus on globalisation has created a specifically tailored approach for every market it enters.
This approach sees the brand become involved in local issues and public welfare programmes, among others.
“As we find our feet in South Africa and Africa, we will make it our goal to support similar projects here,” said Liu.
Tiggo 8 Pro
Hot on the heels of the release of the Tiggo 4 Pro, Chery South Africa announced that it is launching its flagship Tiggo 8 Pro SUV in the coming weeks.
The local arm of Chery confirmed that the Tiggo 8 Pro will be offered in two specifications at launch, both powered by a 1.6-litre, turbo-petrol engine that produces 136kW and 290Nm.
Both models will also feature an around-view monitor, an eight-speaker Sony sound system, dual-zone climate control with “pharmaceutical grade” air filtration, and two high-definition TFT displays.
The top-end Tiggo 8 Pro gets a third TFT display as well, while every trim will offer seven seats as standard.
The pricing and launch date of the new SUV has not yet been announced.