The VW Polo is the most sought after used-car in South Africa.
This is according to WeBuyCars, which tracked the most frequently-asked-for cars across its various social media platforms for the past six months.
The study ran from October 2021 to April 2022 and found that VW was the most-commonly requested brand in the country, with the Polo being the most hotly demanded model.
This was followed by Toyota, another top-selling brand in South Africa, due to its reliability, dependability, and good resale value, said WeBuyCars.
Popular by demand
“Demand for used cars is currently at an all-time high, due to a combination of factors ranging from the global shortage of new vehicles, financial constraints, and most significantly, the rise in the cost of living exacerbated by the Covid-19 pandemic,” said Rikus Blomerus, General Manager at WeBuyCars.
The five most highly-demanded vehicle brands at WeBuyCars for the duration of the study were VW and Toyota, followed by BMW, Ford, and Hyundai.
WeBuyCars attributes the popularity of these brands to the affordability, reliability, and durability of their vehicles.
“These characteristics define the brands that have made the most sought-after list which makes the data revealed by our report come as no surprise,” said Blomerus.
“The most popular makes and models sold were Ford Ranger, Volkswagen Polo, BMW 3 Series, Toyota Hilux, and Volkswagen Polo Vivo.”
These demand figures line up with the best-selling models from their respective car brands, suggesting that many consumers may be trying to obtain their sought-after car at a more affordable price.
Other brands to make it into the top-10 were Mercedes-Benz, Nissan, Audi, Chevrolet, and Renault.
The WeBuyCars report further revealed that the most requested price point during the study was R80,000 or less, and that the average selling price of a car was around R135,000.
Additionally, the body types that received the most queries were hatchbacks, SUVs, sedans, single cabs, double cabs, and MPVs – whereas those with the least queries were scooters, recreational cars, chassis cabs, dropsides, dual-purpose vehicles, and panel vans.
Blomerus said that WeBuyCars continues to see strong demand as the market continues to make its shift towards the second-hand space, and that the company is currently averaging 11,000 vehicle sales a month.
“Consumers are feeling the pinch and are therefore turning to used cars for financial relief and value for money,” he said.