Auto&General – South Africa’s most customer-centric short-term insurance company
Auto&General is the short-term insurance brand that is most trusted in South Africa to deliver consistent, customer-centric experiences.
This is according to the 2025 Customer Experience (CE) Index, which was a comprehensive research project headed up by the University of Pretoria’s Professor Adré Schreuder.
The CE Index used responses from 6,384 South Africans and measured their sentiments on various insurance products and providers.
It analysed metrics such as customer expectations, customer experience, perceived value, customer satisfaction, customer loyalty, and the ability of the insurer to resolve customer issues.
Auto&General scored 73.7 – significantly above the industry average of 69.5.
Schreuder said in the report that such a strong lead over the industry average is uncommon.
Auto&General’s secret to success
Auto&General has been a leader in the South African insurance industry for many years and is known for its total commitment to its customers.
This customer-centric approach informs Auto&General’s every decision and interaction – ensuring the company always delivers an unrivalled experience to each client.
Furthermore, Auto&General is continuously improving the customer journey, as it sees its customer experience excellence as a key differentiator in a highly competitive industry.
This includes adding the latest technologies to its core systems and operations – but only when they will provide tangible benefits to its clients.
Choose Auto&General
When you pick Auto&General as your insurer, you are choosing an unrivalled customer experience.
The CE Index’s findings are proof of this, and reinforce what Auto&General clients already know – there is only one short-term insurer that South Africans must trust.
Click here to learn more about Auto&General.
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