Owners of Jaguar cars past and present may want to consider holding on to these machines for another few years as they may just turn into unlikely investments.
AutoTrader recently revealed that following Jaguar’s controversial rebranding earlier this month, it saw a noteworthy increase in searches for Jaguar cars on its platform.
“Since Jaguar’s campaign launched last week, we’ve seen a significant surge in interest for used Jaguar vehicles on AutoTrader,” said George Mienie, AutoTrader CEO.
“Searches for the iconic British luxury brand have risen by 17%, with individual ad views increasing by 15%. Notably, the F-Type and F-Pace models have seen standout growth, with searches up by 28% and 24%, respectively.”
Should the automaker’s new electric-only Grand Tourer not be a hit among fans, older Jaguar cars of all shapes and sizes could start rising in value as time passes and they become rarer, especially the V8s.
It’s not uncommon for cars of a bygone era to become more sought after when a revered brand undergoes a major metamorphosis.
Jaguar’s own E-Type, for example, while already a high-end purchase in its heyday, has become nigh on unattainable in the current era. It exemplifies Jaguar’s peak; conveys passion and provenance in a way its modern sedans and SUVs simply can’t.
That said, a recent, V8-powered F-Pace or XKR might just see similar appreciation once Jaguar’s new electric car is revealed to the world. Don’t consider this financial advice, maybe more like speculation.
The average prices of Jaguar’s used cars in South Africa as of October 2024, provided by AutoTrader, are detailed below. Perhaps put a pin in this and revisit it in a year or two.
| Model | Average price | Average mileage | Average age |
|---|---|---|---|
| Jaguar E-Type | R2,627,906 | 56,506km | 57 years old |
| Jaguar F-Type SVR | R1,235,750 | 37,596km | 7 years old |
| Jaguar F-Pace SVR | R1,185,538 | 47,383km | 4 years old |
| Jaguar XFR | R467,258 | 128,636km | 11 years old |
| Jaguar XJR | R429,990 | 76,000km | 21 years old |
| Jaguar XK | R521,455 | 81,971km | 24 years old |
| Jaguar XKR | R461,816 | 78,180 km | 14 years old |
| Jaguar I-Pace | R1,012,613 | 28,949km | 3 years old |
The new Jaguar
For those unaware of what I’m on about, Jaguar is in the process of evolving into an all-electric brand.
It’s discontinuing its line-up of internal-combustion cars this year as it aims to produce and sell only electric vehicles (EVs) from 2025 onwards.
To that end, it recently revealed its new brand image which – for better or worse – is a “copy of nothing.”
Gone is the longstanding logo of a growling Jaguar face that adorned the grilles of its beautiful vehicles, replaced by two circular J symbols in a reflective pattern, written in a passive font with much more rounded edges for each letter.
The company has also changed up the iconic leaping Jaguar emblem, with the big cat now jumping from left to right instead of right to left.
However, it should be mentioned that, thus far, the logo has only been showcased in a minimalist 2D print with a striped background, so it’s unclear how it will look when it’s eventually seen in the metal.
The new Jaguar EV will be unveiled at the Miami Art Week next week 2 December 2024.
Jaguar has already teased the vehicle ever so slightly, recently posting a snapshot of the rear quarter panel with a highly contemporary look.
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