New BMW XM Label revealed – The most expensive BMW in South Africa

BMW has updated the XM SUV for South Africa, simplifying the range down to a single product.

The XM made its initial debut back in 2023 with a single specification, which was expanded in 2024 with the launch of the range-topping Label Red.

However, the brand has decided to sharpen the SUV’s focus, reducing the car’s roster to a singular new “XM Label” option.

The XM Label features the same powertrain as the limited-edition Label Red, meaning that buyers will now be able to take advantage of that model’s performance without fear of missing out.

It also means that the base XM is falling away, effectively raising the starting price of the luxury SUV.

As a result, the XM will now cost a minimum of R3,650,000, making it the most expensive BMW in the country, according to our sources at Duoporta Vehicle Information Specialists.

The new vehicle will make its international debut on 14 June 2025 at the 24 Hour Le Mans race, after which it will go on sale in various markets, including our own.

Performance

The XM, for those who aren’t familiar, is BMW’s answer to the super SUV craze that has taken over the world of supercars for the last few years.

The model is, therefore, meant to be a competitor to the likes of the Lamborghini Urus, and it certainly has the stats to keep up.

The XM bears the distinction of being the brand’s first M original car in nearly 50 years, featuring a hybrid powertrain that combines a 4.4-litre TwinPower Turbo V8 petrol engine with an electric motor.

The base XM boasted an incredible power reading of 480kW and 800Nm, but the carmaker went a step further with the limited-run Label Red, raising its output to an absurd 550kW and 1,000Nm.

This is the same powertrain found on the new Label, which allows the SUV to sprint to 100km/h in a blistering 3.8 seconds.

Normally, the BMW also has an electronically capped top speed of 250km/h, but the Label comes standard with the M Driver’s Package, which raises the limit to 290km/h.

Other aspects of the drivetrain are the same as before, as the super SUV features the xDrive all-wheel-drive system and an eight-speed automatic gearbox.

Since it’s a hybrid, it also features a 25.7kWh battery, which allows for roughly 85km of electric driving.

BMW claims the XM has an average fuel consumption of just 2.7l/100km, provided you make extensive use of the electric mode.

However, if you primarily rely on the engine, its fuel stat rises considerably to 12.8l/100km.

Other notable features include a rear diff lock, adaptive M suspension, electronically controlled dampers, active roll stabilisation, and rear-wheel steering for improved manoeuvrability.

Features

The new Label has received a number of new cosmetics to set it apart from the models that came before.

There’s a new Individual Frozen Tanzanite Blue metallic paint option, and the brand’s signature kidney grille has a new high-gloss black accent line.

It also has an updated Welcome Light animation and a set of new black 23-inch M light alloy wheels.

As for the interior, buyers can now choose one of several colour schemes for the Merino leather upholstery, including Night Blue, Black, Vintage Coffee Brown, or Individual Silverstone.

All of this is on top of what was already included on the XM, such as a curved dual display comprised of a 12.3-inch instrument cluster and a 14.9-inch infotainment screen.

It also comes with heated and ventilated M Sports seats, keyless entry and start, an M leather multifunction steering wheel with paddle shifters, ambient cabin lighting, a wireless charging pad, and dual-zone climate control.

Driving assistance functions, meanwhile, include front and rear parking sensors, a 360-degree camera, adaptive cruise control, blind-spot monitors, front collision warning, lane-departure warning, evasion assist, a speed limiter, parking assist, and driver alert monitoring.

BMW XM Label