Most popular cars on AutoTrader in 2022 – TopAuto
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Friday / 12 August 2022
HomeNewsMost popular cars on AutoTrader in 2022

Most popular cars on AutoTrader in 2022

In the first half of 2022, VW was the most-searched-for automotive brand, the Toyota Hilux was the most-searched-for vehicle range, and the VW Golf GTI was the most-searched-for vehicle model on AutoTrader.

The Toyota Hilux was also the most-enquired-on car during this time, pointing to the fact that this is the pre-owned vehicle that local motorists are the most interested in purchasing.

These insights were revealed in AutoTrader’s latest mid-year industry report covering searches performed on the classifieds site between January and June 2022.

22 searches per second

AutoTrader experienced over 349 million online car searches during the first six months of 2022, equating to 22 hits every second.

“Searches showcase the consumer interest in a car and therefore can be used as an indicator of popularity for both new and used cars,” said AutoTrader CEO George Mienie.

According to the company, car buyers had a higher interest in locally-produced vehicles this year than the years before, with BMW, Toyota, and VW generating 40.9% of consumer inquiries.

“While South Africans remain loyal to popular brands, the data shows that car shoppers are starting to consider more and more [manufacturers],” said Mienie.

Consumer interest in electric vehicles (EV) this year also shot up by 134% when compared to 2021.

“Given the global move to EVs, local car manufacturing strategies have begun to shift,” said Mienie.

“Interest in new energy cars is also being fuelled locally, helped in good measure by the introduction of several new EVs domestically and the launch of the first locally-built hybrid electric car, the Toyota Corolla Cross.”

The top 10 most-searched-for brands, model ranges, and model variants on AutoTrader for the first half of 2022 are detailed below, as provided by the company.


Top 10 brands

The top 10 most-searched-for brands on AutoTrader during the first half of 2022 are as follows:

  • VW – 45,755,396 searches
  • BMW – 43,789,368 searches
  • Toyota – 40,382,160 searches
  • Mercedes-Benz – 39,888,256 searches
  • Audi – 24,205,785 searches
  • Ford – 20,439,625 searches
  • Land Rover – 11,268,539 searches
  • Hyundai – 11,187,841 searches
  • Nissan – 9,167,488 searches
  • Porsche – 8,161,581 searches


Top 10 models

The top 10 most-searched-for vehicle models on AutoTrader during the first half of 2022 are as follows:

  • Toyota Hilux – 12,582,810 searches
  • VW Golf – 11,375,230 searches
  • Mercedes-Benz C-Class – 9,854,973 searches
  • BMW 3 Series – 9,170,179 searches
  • VW Polo – 8,428,756 searches
  • Ford Ranger – 7,590,333 searches
  • BMW 1 Series – 5,250,960 searches
  • Toyota Fortuner – 4,410,594 searches
  • BMW X5 – 3,860,767 searches
  • Audi A3 – 3,790,027 searches


Top 10 variants

The top 10 most-searched-for model variants on AutoTrader during the first half of 2022 are as follows:

  • VW Golf GTI – 2,671,985 searches
  • VW Polo GTI – 2,474,176 searches
  • VW Golf R – 2,015,679 searches
  • VW Polo 1.0TSI – 1,357,728 searches
  • Mercedes-AMG C63 – 1,192,809 searches
  • Toyota Hilux 2.8GD-6 – 1,052,438 searches
  • BMW 320d – 971,717 searches
  • Ford Ranger Wildtrak – 872,694 searches
  • Toyota Hilux 3.0D-4D – 753,056 searches
  • VW Polo 1.2TSI – 747,084 searches


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