Mazda Southern Africa recently launched the new CX-60 SUV in the country, and used TopAuto as one of its key marketing channels to show off the SUV to South African car buyers and purchasing decision-makers.
TopAuto had a solution for each stage of Mazda’s CX-60 marketing campaign – from hyping up the launch to promoting the SUV once it was on South African roads.
It first published a launch article for Mazda Southern Africa, which told TopAuto readers everything they needed to know about the Mazda CX-60.
This included highlighting its features, safety, and the exceptional build quality.
Once the Mazda CX-60 had launched locally, TopAuto hands-on reviewed the SUV to provide readers with an expert opinion about the new vehicle.
A senior TopAuto journalist dubbed the Mazda CX-60 “The perfect SUV for South Africa” and accompanied their review with professional photos of the vehicle in action.
This content was complemented by always-on display branding on TopAuto, promoting the Mazda CX-60 and keeping the new SUV top-of-mind for TopAuto readers.
Excellent campaign results
The results of Mazda Southern Africa’s CX-60 marketing campaign on TopAuto were excellent.
Its launch article and review article both achieved excellent levels of engagement and reach, while the always-on display branding further enhanced the campaign’s reach and encouraged TopAuto readers to contact Mazda to learn more.
If you want to stand out in the South African automotive space, click here to contact TopAuto’s marketing team.
