Daimler cuts stake in Denza electric car company – TopAuto
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Wednesday / 29 June 2022
HomeNewsDaimler cuts stake in Denza electric car company

Daimler cuts stake in Denza electric car company

Daimler AG will slash its stake in the Denza electric-car joint venture with China’s BYD Auto Industry Co. following years of weak sales for the brand.

BYD will own 90% of the business and Daimler 10% after an equity transfer the companies plan to complete in mid-2022, the Mercedes-Benz maker said Friday.

The 50-50 joint venture was started in March 2012.

“Daimler and BYD remain dedicated to their successful long-term partnership,” Daimler said in a statement.

The Denza brand will introduce new models next year and “seek further growth opportunities.”

Tepid demand for Denza cars and the venture’s weak profitability have been a concern at Daimler for years, even as sales for its Mercedes luxury vehicles continued to surge in China.

Daimler and BYD established the brand a decade ago to tap growth in the Chinese new-energy vehicle market.

Daimler had folded the Smart minicar brand into a joint venture with Geely Holding in China and sold the unit’s French factory to Ineos Group.

The moves are part of a strategy shift under Daimler Chief Executive Officer Ola Kallenius to focus on luxurious cars packed with sophisticated electronic gadgetry.

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