Auto24.africa, the African subsidiary of Estonian used-car marketplace Auto24, has announced its official launch in South Africa, Morocco, Rwanda, and Senegal.
This move follows a “remarkably successful first year in Ivory Coast and positions the platform to become the continent’s number one multi-brand retailer for used cars,” said Axel Peyrière, CEO of Auto24.
Owned by Africar Group, Auto24.africa “leverages cutting-edge technology to offer seamless digital experiences that meet the unique needs of the African market.”
Unique selling points
Auto24.africa aims to provide exclusive services in South Africa unlike any competitors currently playing in this sector of the market.
Its offerings for all vehicles sold on its platform include:
- Five-day refund policy
- Six-month warranty
- One-year maintenance plan
- One-year insurance plan
Auto24.africa will also be available in local and international languages to cater to a wider range of customers and will allow interested parties to reserve and secure their desired car prior to test-driving and finalizing the purchase.
Additionally, buyers will be able to apply for financing at various institutions directly through the marketplace.
“These benefits are a first in many African countries and redefine the standard for car ownership across the continent,” said Peyrière.
Stellantis, the world’s fourth-largest car manufacturer and the main investor in Auto24.africa, said the platform aligns with its Dare Forward 2030 vision as it will allow the company to “expand its mobility solutions to widely meet customer needs in Africa.”
Through the establishment of a local bakkie factory and a new spare parts shop, Stellantis plans to reach over 22% market share with 70% regional localization of sales and one million units produced in the Middle East and Africa region by 2030, and this partnership with Auto24.africa is expected to accelerate these goals.
In the future, Auto24.africa aims to continue introducing even more features and capabilities that will further improve the automotive buying and selling experience on its platform, “all with trust and transparency,” said Peyrière.
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